deodorant done different

all natural aluminum free
paraben free preservative free
magnesium enriched


A New Class of Deodorant: Harnessing the Power of Magnesium

Introducing nfuse™, a natural deodorant that offers greater benefits than any other deodorant before it. The deodorant is formulated around magnesium, an essential mineral that over 50% of Americans do not get enough of in their diet. Utilizing innovative magnesium permeation technology, nfuse™ effectively neutralizes odor and optimizes magnesium delivery to the body. Magnesium helps your body function at its highest level and is critical for energy production, heart health, muscle performance, and relaxation. With a safe and effective self-preserving formula, powerful odor protection, and magnesium therapy, nfuse™ deodorant is as novel as it is natural.


At nfuse™, we treat your underarms as a pipeline. The underarms are proven to have one of the highest rates of absorption of chemicals through the skin. Instead of using harmful chemicals, nfuse™ delivers magnesium, a critical nutrient which your body needs to perform at its best. All other ingredients are naturally derived, verified safe and clinically proven for efficacy. Each of them plays a critical role in magnesium delivery, powerful odor control, skin conditioning and a fresh vibrant scent.

Ingredient Purpose Source
Purified Water consistency aquifer
Magnesium Hydroxide deodorancy, magnesium oceanic water or naturally occurring underground brine lakes
Propanediol consistency, absorption enhancer corn (Zea Mays)
Glycerin (and) Glycine Soja Oil moisturizer, absorption enhancer soybean seeds and vegetable oil
Heptyl undecylenate moisturizer seeds of castor oil plant (Ricinus Communis)
Acacia Gum consistency sap of the acacia (Acacia senegal) tree
Sodium Bicarbonate deodorancy purified sodium bicarbonate from naturally occurring mineral deposits
Xanthan Gum consistency fermentation of vegetable matter
Essential Oils deodorancy, scent, absorption enhancer natural plant oils

no aluminum | no zinc salts | no propylene glycol | no parabens | no phthalates | no synthetic fragrance | no preservatives

Why magnesium?

Magnesium, a naturally occurring mineral, is an essential nutrient for all living organisms. With every use, the RDA (Recommended Dietary Allowance) of magnesium is applied to your underarms. That’s about 300mg of elemental magnesium on your underarms, all day every day.

Magnesium affects how every part of your body functions:

Boosts Energy

Aids in production, storage and transport of energy. Studies have shown that magnesium elevates energy levels and enables athletes to train longer and harder.

Protects the Heart

Supports and maintains normal blood pressure and heart beat.

Maintains Optimal Muscle Performance

Regulates muscle contraction and relaxation.

Fosters Healthy Brain Activity

Helps transmit and receive nerve signals and regulates over-excitability of nerves.

Improves Sleep

Relaxes muscles, calms nerves, stimulates melatonin synthesis and regulates key hormones for a deep restful sleep.

Reduces Stress

Regulates and controls the release of stress hormones.


Protects the body from harmful toxins and the brain from the deposit of heavy metals like aluminum, lead, and mercury.

Our Story

It all started when we were on a family vacation and Ann's husband Peter, who has worked with magnesium his whole life, was talking about the powerful health benefits of this relatively unknown mineral. Intrigued, we began to look into it. Once we started, we couldn't stop. Over 50% of Americans' diets are deficient in this essential mineral. And this nutrient is important - almost every part of the body depends on it, it reduces stress, relaxes muscles, protects the heart, improves sleep... you name it, magnesium plays a part.

We started taking magnesium ourselves and felt revitalized, but oral supplements had downsides. Like most women, we were too busy managing our own lives and those around us - we wanted an easy way to make magnesium part of our daily routine. Was there a better way to deliver magnesium?

Our lucky break came on a trip to South America where we learned that milk of magnesia is used as a deodorant.  In addition to the multiple health benefits, could magnesium cure an everyday problem as annoying as body odor? We had to find out.

Once at home, we started experimenting using a proprietary, concentrated blend of magnesium combined with safe, natural ingredients. And it worked! No smell and smooth, beautiful-looking skin. We gave it to family and friends, and soon they were pounding on our doors for more. Not only did it make them smell good, it made them feel good too.

We wanted to be sure that we had the safest and most effective product available, so we brought it to a chemist with experience in natural skin care formulation and drug delivery. Using innovative naturally-derived ingredients, he improved our formula even further by enhancing absorption of magnesium, making the deodorant seamlessly smooth to the skin during application, and not to mention completely self-preserving.

Now, after years of research, development, and experimentation we are proud to share nfuse™ - a deodorant done different. A natural deodorant that works. A deodorant that we, as daughters of a breast cancer survivor, feel good putting on ourselves and our teenage kids. A deodorant that is truly safe, free of chemicals and aluminum that may be linked to breast cancer and Alzheimer's disease. A deodorant that fuels our body with an essential mineral that is critical to the active, healthy lifestyle we try to lead.

Try nfuse™ today!

Emily and Ann
nfuse™ co-founders

all natural | vegan | cruelty free | gluten free

proudly made in the United States