deodorant done different

all natural aluminum free
paraben free preservative free
magnesium enriched

Patented Magnesium Delivery System

A New Class of Deodorant: Harnessing the Power of Magnesium

Introducing nfuse™, a natural deodorant that offers greater benefits than any other deodorant before it. The deodorant is formulated around magnesium, an essential mineral that over 50% of Americans do not get enough of in their diet. Utilizing innovative magnesium permeation technology, nfuse™ effectively neutralizes odor and optimizes magnesium delivery to the body. Magnesium helps your body function at its highest level and is critical for energy production, heart health, muscle performance, and relaxation. With a safe and effective self-preserving formula, powerful odor protection, and magnesium therapy, nfuse™ deodorant is as novel as it is natural.

Emily and Ann
nfuse™ co-founders

Our Story

It all started when we were on a family vacation and Ann's husband Peter, who has worked with magnesium his whole life, was talking about the powerful health benefits of this relatively unknown mineral. Intrigued, we began to look into it. Once we started, we couldn't stop. Over 50% of Americans' diets are deficient in this essential mineral. And this nutrient is important - almost every part of the body depends on it, it reduces stress, relaxes muscles, protects the heart, improves sleep... you name it, magnesium plays a part.

We started taking magnesium ourselves and felt revitalized, but oral supplements had downsides. Like most women, we were too busy managing our own lives and those around us - we wanted an easy way to make magnesium part of our daily routine. Was there a better way to deliver magnesium?

Our lucky break came on a trip to South America where we learned that milk of magnesia is used as a deodorant.  In addition to the multiple health benefits, could magnesium cure an everyday problem as annoying as body odor? We had to find out.

Once at home, we started experimenting using a proprietary, concentrated blend of magnesium combined with safe, natural ingredients. And it worked! No smell and smooth, beautiful-looking skin. We gave it to family and friends, and soon they were pounding on our doors for more. Not only did it make them smell good, it made them feel good too.

We wanted to be sure that we had the safest and most effective product available, so we brought it to a chemist with experience in natural skin care formulation and drug delivery. Using innovative naturally-derived ingredients, he improved our formula even further by enhancing absorption of magnesium, making the deodorant seamlessly smooth to the skin during application, and not to mention completely self-preserving.

Now, after years of research, development, and experimentation we are proud to share nfuse™ - a deodorant done different. A natural deodorant that works. A deodorant that we, as daughters of a breast cancer survivor, feel good putting on ourselves and our teenage kids. A deodorant that is truly safe, free of chemicals and aluminum that may be linked to breast cancer and Alzheimer's disease. A deodorant that fuels our body with an essential mineral that is critical to the active, healthy lifestyle we try to lead.

Try nfuse™ today!


At nfuse™, we treat your underarms as a pipeline. The underarms are proven to have one of the highest rates of absorption of chemicals through the skin. Instead of using harmful chemicals, nfuse™ delivers magnesium, a critical nutrient which your body needs to perform at its best. All other ingredients are naturally derived, verified safe and clinically proven for efficacy. Each of them plays a critical role in magnesium delivery, powerful odor control, skin conditioning and a fresh vibrant scent.

Ingredient Purpose Source
Purified Water consistency aquifer
Magnesium Hydroxide deodorancy, magnesium oceanic water or naturally occurring underground brine lakes
Magnesium Chloride deodorancy, magnesium naturally occurring underground brine lakes
Propanediol consistency, absorption enhancer corn (Zea Mays)
Glycerin (and) Glycine Soja Oil moisturizer, absorption enhancer Non-GMO soybean seeds and vegetable oil
Heptyl undecylenate moisturizer seeds of castor oil plant (Ricinus Communis)
Acacia Gum consistency sap of the acacia (Acacia Senegal) tree
Sodium Bicarbonate deodorancy purified sodium bicarbonate from naturally occurring mineral deposits
Xanthan Gum consistency fermentation of vegetable matter
Chamomile Extract soothing feel chamomile recutita (matricaria) flower
Essential Oils deodorancy, scent, absorption enhancer natural plant oils
Menthol soothing feel cornmint (Mentha Arvensis) oil

no aluminum | no zinc salts | no propylene glycol | no parabens | no phthalates | no synthetic fragrance | no preservatives

Why magnesium?

Magnesium, a naturally occurring mineral, is an essential nutrient for all living organisms. With every use, a healthy dose of magnesium is applied to your underarms.

Magnesium affects how every part of your body functions:

Boosts Energy

Aids in production, storage and transport of energy. Studies have shown that magnesium elevates energy levels and enables athletes to train longer and harder.

Protects the Heart

Supports and maintains normal blood pressure and heart beat.

Maintains Optimal Muscle Performance

Regulates muscle contraction and relaxation.

Fosters Healthy Brain Activity

Helps transmit and receive nerve signals and regulates over-excitability of nerves.

Improves Sleep

Relaxes muscles, calms nerves, stimulates melatonin synthesis and regulates key hormones for a deep restful sleep.

Reduces Stress

Regulates and controls the release of stress hormones.


Protects the body from harmful toxins and the brain from the deposit of heavy metals like aluminum, lead, and mercury.

Frequently Asked Questions

How to use?

Before your first use, give the bottle a good shake. Apply 2-3 swipes and allow the deodorant to absorb before dressing. Most people find they only need to apply once a day, but, since nfuse™ provides essential nourishment for your body, many choose to reapply throughout the day.

I’ve never used a natural deodorant. What should I expect?

After two weeks of use, nfuse™ will make you feel cleaner and more nourished than your old deodorant. Some of you will feel the difference immediately and others will need two weeks for your bodies to get rid of aluminum and other chemicals that remain on your skin after you switch. During your adjustment feel free to reapply often. What makes nfuse™ truly different is that its #1 ingredient, magnesium, is a nutrient that your body needs.

How is magnesium important to the body?

Magnesium is essential for overall health and has been called nature’s “chill pill”. It affects how every part of your body functions and is crucial for energy production, heart health, healthy brain activity, stress reduction, improved sleep, and optimal muscle performance.

Is it possible to get too much?

No, your body gets rid of excess magnesium.

Is nfuse™ an antiperspirant? Will I sweat?

Nfuse™ is not an antiperspirant. We don’t use sweat blockers like aluminum that clog your sweat glands and block the body’s healthy process of sweating. Your body needs to sweat to cool down and release toxins. Our deodorant allows your body to detoxify naturally and does not disrupt your body’s chemistry or pheromones.

Will it stain my clothes?

Unlike aluminum based antiperspirants that leave yellow stains, magnesium based nfuse™ will not stain your clothes. If you get white marks on your clothes, they are easily wiped off with a damp cloth.

all natural | vegan | cruelty free | gluten free

proudly made in the United States